https://www.jessicahowle.com/thoughtleadership daily 0.75 2025-05-21 https://www.jessicahowle.com/thoughtleadership/why-marketers-should-set-up-a-personalized-chatgpt monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/1747830350359-30BL8J0WHS7Y1NGOULX7/unsplash-image-9XtKSci9crg.jpg Thought Leadership - Why Marketers Should Set Up a Personalized ChatGPT A personalized ChatGPT isn’t just another chatbot, it’s a virtual assistant tailored to your specific marketing needs. Imagine an AI that knows your brand voice, your goals, and your audience. With a personalized setup, ChatGPT can deliver responses that are aligned with your tone and objectives, saving you time and effort on revisions. You can delegate the repetitive tasks that eat up your time like drafting emails, creating social posts, and conducting research while focusing on the bigger strategy. https://www.jessicahowle.com/thoughtleadership/how-i-scaled-content-creation-with-automation-without-losing-my-mind-or-breaking-the-bank monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/aa1cc700-39b9-49a7-bedf-03e97c68f756/scale+content+creation.png Thought Leadership - How I Scaled Content Creation with Automation (Without Losing My Mind or Breaking the Bank) - Make it stand out Screenshot of my Make.com automation that helps me scale content creation. https://www.jessicahowle.com/thoughtleadership/ai-marketing-playground monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/91557220-e688-46fd-be69-37033a061dff/AdobeStock_573155039.jpeg Thought Leadership - My AI Marketing Playground: What Tinkering Taught Me About Modern Marketing - The Digital Age is absolutely fascinating to me. I’m enthralled by the possibilities of AI—and, ultimately, how it’s going to affect my career. So, I’ve been spending my nights and weekends learning how to set up marketing automations and using Claude to write code for a niche website I built. I essentially developed an AI-Marketing playground. https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/416ad587-c3ed-4d35-8525-b1629f5d8f56/Calculator.png Thought Leadership - My AI Marketing Playground: What Tinkering Taught Me About Modern Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/f0740a8a-1aa7-4a73-b15c-4b7c70db0cc4/Make+Automation.png Thought Leadership - My AI Marketing Playground: What Tinkering Taught Me About Modern Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jessicahowle.com/thoughtleadership/the-role-of-ai-whats-right-and-whats-hype monthly 0.5 2025-03-30 https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/1743297127437-SB97DQQ5I02BKZ4S6PO0/unsplash-image-Hcfwew744z4.jpg Thought Leadership - Harnessing AI for Next-Gen SEO: A Dive into Generative Engine Optimization - If you’ve been in digital marketing long enough, you’ve seen SEO evolve from keyword stuffing to voice search optimization. And now, we’re entering a new era—Generative Engine Optimization (GEO). The rise of AI-driven search engines like Google’s Search Generative Experience (SGE) and OpenAI’s ChatGPT means that traditional SEO tactics are no longer just about ranking on page one; it’s about becoming the AI’s preferred source of truth. So, how do you optimize for AI-driven search? Let’s break it down. https://images.squarespace-cdn.com/content/v1/671314123353703365ec5922/b5a455bb-8af4-446f-b4c3-68707969e0c2/unsplash-image-YBBgSzPJe-I.jpg Thought Leadership - Harnessing AI for Next-Gen SEO: A Dive into Generative Engine Optimization - 3. Build Authority and Trustworthiness Google’s EEAT—Experience, Expertise, Authoritativeness, and Trustworthiness—guidelines are more important than ever. AI models prioritize sources with clear credibility. 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